August 26, 2022 - Consent and Preference
What is GPC and How Can the OneTrust Consent Management Platform (CMP) Support?
As new regulations and privacy controls gain momentum with consumers millions of internet users are creating and reinforcing privacy
May 19, 2022 - Consent and Preference
How OneTrust Integrates with Google Consent Mode
Privacy has become a cornerstone in the digital advertising world. By striking a healthy balance between data privacy and
February 22, 2022 - Consent and Preference
2022 Modernizing Marketing Strategy Series: Data Activation
February 11, 2022 - Consent and Preference
Deliver Dynamic Consent Experiences Using Audience Logic
Increasing consumer expectations, technology shifts, and regulatory updates influence the strategies businesses adopt to personalize user experiences while maintaining
January 14, 2022 - Consent and Preference
Cookie Consent Performance Series: Part 2 – Global CDN & Asynchronous Loading
With the expansion of global privacy laws putting an emphasis on how customer data is collected, stored and shared,
January 10, 2022 - Consent and Preference
How CMOs are Building Brand Trust Through Personalized Experiences
Why getting personalization right matters now more than ever For brands today, personalization is more than just a tool in their toolkit, it’s a critical capability that
January 3, 2022 - Consent and Preference
Preparing for the New Apple Account Deletion Requirement
On October 6, 2021, Apple introduced a new guideline for App Store submissions. The implications of these requirements will
December 15, 2021 - Consent and Preference
OneTrust Supports CI/CD Pipeline with Mobile App Scanning API
November 29, 2021 - Consent and Preference
German TTDSG Enters into Force on December 1, Are You Ready?
November 24, 2021 - Cookie Consent
Luxembourg: CNPD Publishes New Cookies Guidelines
On 26 October 2021, the National Commission for Data Protection (‘CNPD’) in Luxembourg published cookies guidelines on cookies and other technology trackers. These new guidelines aim
November 11, 2021 - Cookie Consent
Cookie Consent Performance Series: Part 1 – SEO & Availability
We are quickly approaching the end of 2021 and businesses are juggling both digital and privacy-related updates and trends.
November 8, 2021 - Consent and Preference
Firefox Joins Other Browsers Implementing Global Privacy Control
Mozilla Firefox is the latest browser implementing Global Privacy Control (GPC), taking initiative to help users control their privacy with a “do not sell my personal data” setting
September 20, 2021 - Consent and Preference
OneTrust’s Consent and Preference Management Platform Captures Millions of Consent Transactions Daily
Today OneTrust announced it is the most widely used consent and preference management platform capturing over 450 million consent transactions per day, over 3 billion consent transactions a week. Over 750,000 websites
September 16, 2021 - Consent and Preference
First-Party Data Solution Supports Transition from Third-Party Cookies
Third-party cookies are going away, that is a fact, but personalization is here to stay. To stay relevant in this new advertising ecosystem, marketers
September 13, 2021 - Consent and Preference
How to Build Trust and Value Privacy with a Consent Management Platform
Regulations such as the GDPR, CCPA, and frameworks such as IAB TCF, have dramatically changed the digital privacy landscape
September 10, 2021 - Consent and Preference
OneTrust Enhances CMP Platform with Simple 5-Step Quick-Start Wizard
OneTrust has released a new quick-start wizard within its consent management platform that enables companies to set up a cookie banner, or CMP,
August 26, 2021 - Consent and Preference
Why You Need a CMP Alongside Apple ATT
Earlier this year, Apple launched iOS 14.5 and introduced its App Tracking Transparency (ATT) requirements. Apple requires apps to use an ATT prompt to request permission
August 24, 2021 - Consent and Preference
Prove You Value Privacy with Consent and Preference Management
Privacy, consent and preferences are key to all things data, and personal data appears across all aspects of a customer’s journey. From learning about
August 6, 2021 - Consent and Preference
Telemarketing & Compliance: What Marketers Need to Know
While digital, social and content remain hot topics in marketing, personal connection is still a large component part of business development and marketing campaigns. While in-person connection has been put on pause
August 3, 2021 - Cookie Consent
Test for Success: A/B Testing Essential to Improve ROI
Implementing a website cookie banner, or consent management platform (CMP), is standard to most marketing and privacy operations today.
July 28, 2021 - Consent and Preference
IAB Launches CJPP Compendium in Partnership with OneTrust
On July 22, 2021, IAB’s Legal Affairs in partnership with OneTrust and BakerHostetler published a compendium outlining findings from
July 15, 2021 - Cookie Consent
Italy’s DPA Releases Finalized Guidelines on Cookies & Tracking Technologies
On July 10, 2021, the Italian data protection authority also known as the ‘Garante’ announced its finalized guidelines on cookies and other similar
July 9, 2021 - Consent and Preference
IAB Canada Finalizes TCF Policies
The Interactive Advertising Bureau (IAB) of Canada recently finalized its version of Transparency Consent Framework (TCF) Policies. The Transparency and Consent Framework consists of a set of technical
July 8, 2021 - Cookie Consent
Third-Party Cookies Are Going Away: How Marketers Can Prepare
Marketers, advertisers, and publishers have to face a significant change in their way of doing business with the announcement
June 24, 2021 - Cookie Consent
Google Delays Deprecation of Third-Party Cookies Until 2023
On June 24, 2021, Google announced it is delaying plans to phase out third-party cookies in its Chrome browser
June 7, 2021 - Consent and Preference
Hello CTV World: Bringing Privacy to Roku, Apple, Android TV & More
Cord-cutting — switching from a TV cable model to an internet-based one — is fast becoming the norm around the world.
May 19, 2021 - Consent and Preference
OneTrust Dominates CMP Market as #1 for Two Consecutive Years
OneTrust’s consent management platform (CMP) has recently been ranked #1 by Kevel’s Ad Tech Insight Report, Q2 2021. The report analyzes the top
April 21, 2021 - Consent and Preference
OneTrust Launches Consent Banner Testing Feature
Today, OneTrust launched a new consent banner test feature that allows customers to test their consent management platform (CMP) on a live website before
March 8, 2021 - Consent and Preference
OneTrust CNIL Cookie Guidelines Toolkit
On April 1st, the French Data Protect Authority, the CNIL, will begin to enforce its latest cookie guidelines. The
March 4, 2021 - Consent and Preference
Maximize Opt-Ins with Consent Rate Optimization
Today OneTrust launches Consent Rate Optimization, a tool to help organizations personalize user experience and maximize opt-ins while respecting privacy. Take advantage of Consent
February 8, 2021 - Consent and Preference
OneTrust’s CMP Leads the Consent Management Market: Used on 350,000+ Websites and Apps
Today OneTrust announced it is the most widely used CMP with over 350,000+ websites and applications leveraging technology to manage users consent and
January 28, 2021 - Cookie Consent
OneTrust Partners with Global Privacy Control to Help Users Control Privacy
Today OneTrust and Global Privacy Control (GPC) announced their partnership to help users control their privacy with a browser setting to communicate privacy preferences. OneTrust’s Consent Management
December 10, 2020 - Privacy Management
How Your Privacy Program is a Competitive Differentiator
45 percent.That’s the number of Americans who’ve had their personal information compromised by a data breach within the last 5
September 3, 2020 - Consent and Preference
OneTrust Supports Google’s Newest Solution: Consent Mode
With recent stay-at-home orders, millions of consumers are creating and reinforcing new online buying behaviors and habits. Buyers are
September 3, 2020 - Analyst Reports
OneTrust Achieves Highest Scores Across the Board in KuppingerCole Privacy & Consent Management Report
Privacy and consent management continue to play an ever-increasing role in organizations, making the choice of platform provider even
August 6, 2020 - Consent and Preference
OneTrust Expands OTT (Over-the-Top) CMP Support for Apple TV, Android TV, Roku, and more
OneTrust today announced expanded over-the-top (OTT) compliance capabilities, enabling publishers and advertisers to capture consent and preferences from within
December 17, 2019 - Cookie Consent
Introducing OneTrust Zero-Code Cookie Auto-Blocking
We’re excited to announce OneTrust Cookie Auto-BlockingTM, dramatically reducing the time it takes to implement a OneTrust cookie banner on your website. With no extra