Consent and Preference

August 26, 2022 -

What is GPC and How Can the OneTrust Consent Management Platform (CMP) Support?

As new regulations and privacy controls gain momentum with consumers millions of internet users are creating and reinforcing privacy

May 19, 2022 -

How OneTrust Integrates with Google Consent Mode

Privacy has become a cornerstone in the digital advertising world. By striking a healthy balance between data privacy and

February 11, 2022 -

Deliver Dynamic Consent Experiences Using Audience Logic

Increasing consumer expectations, technology shifts, and regulatory updates influence the strategies businesses adopt to personalize user experiences while maintaining

January 14, 2022 -

Cookie Consent Performance Series: Part 2 – Global CDN & Asynchronous Loading

With the expansion of global privacy laws putting an emphasis on how customer data is collected, stored and shared,

January 10, 2022 -

How CMOs are Building Brand Trust Through Personalized Experiences

Why getting personalization right matters now more than ever  For brands today, personalization is more than just a tool in their toolkit, it’s a critical capability that

January 3, 2022 -

Preparing for the New Apple Account Deletion Requirement

On October 6, 2021, Apple introduced a new guideline for App Store submissions. The implications of these requirements will

November 24, 2021 -

Luxembourg: CNPD Publishes New Cookies Guidelines

On 26 October 2021, the National Commission for Data Protection (‘CNPD’) in Luxembourg published cookies guidelines on cookies and other technology trackers. These new guidelines aim

November 11, 2021 -

Cookie Consent Performance Series: Part 1 – SEO & Availability

We are quickly approaching the end of 2021 and businesses are juggling both digital and privacy-related updates and trends.

November 8, 2021 -

Firefox Joins Other Browsers Implementing Global Privacy Control

Mozilla Firefox is the latest browser implementing Global Privacy Control (GPC), taking initiative to help users control their privacy with a “do not sell my personal data” setting

September 20, 2021 -

OneTrust’s Consent and Preference Management Platform Captures Millions of Consent Transactions Daily

Today OneTrust announced it is the most widely used consent and preference management platform capturing over 450 million consent transactions per day, over 3 billion consent transactions a week. Over 750,000 websites

September 16, 2021 -

First-Party Data Solution Supports Transition from Third-Party Cookies

Third-party cookies are going away, that is a fact, but personalization is here to stay.  To stay relevant in this new advertising ecosystem, marketers

September 13, 2021 -

How to Build Trust and Value Privacy with a Consent Management Platform

Regulations such as the GDPR, CCPA, and frameworks such as IAB TCF, have dramatically changed the digital privacy landscape

September 10, 2021 -

OneTrust Enhances CMP Platform with Simple 5-Step Quick-Start Wizard

OneTrust has released a new quick-start wizard within its consent management platform that enables companies to set up a cookie banner, or CMP,

August 26, 2021 -

Why You Need a CMP Alongside Apple ATT

Earlier this year, Apple launched iOS 14.5 and introduced its App Tracking Transparency (ATT) requirements. Apple requires apps to use an ATT prompt to request permission

August 24, 2021 -

Prove You Value Privacy with Consent and Preference Management 

Privacy, consent and preferences are key to all things data, and personal data appears across all aspects of a customer’s journey. From learning about

August 6, 2021 -

Telemarketing & Compliance: What Marketers Need to Know

While digital, social and content remain hot topics in marketing, personal connection is still a large component part of business development and marketing campaigns. While in-person connection has been put on pause

August 3, 2021 -

Test for Success: A/B Testing Essential to Improve ROI

Implementing a website cookie banner, or consent management platform (CMP), is standard to most marketing and privacy operations today.

July 28, 2021 -

IAB Launches CJPP Compendium in Partnership with OneTrust

On July 22, 2021, IAB’s Legal Affairs in partnership with OneTrust and BakerHostetler published a compendium outlining findings from

July 15, 2021 -

Italy’s DPA Releases Finalized Guidelines on Cookies & Tracking Technologies

On July 10, 2021, the Italian data protection authority also known as the ‘Garante’ announced its finalized guidelines on cookies and other similar

July 9, 2021 -

IAB Canada Finalizes TCF Policies  

The Interactive Advertising Bureau (IAB) of Canada recently finalized its version of Transparency Consent Framework (TCF) Policies. The Transparency and Consent Framework consists of a set of technical

July 8, 2021 -

Third-Party Cookies Are Going Away: How Marketers Can Prepare

Marketers, advertisers, and publishers have to face a significant change in their way of doing business with the announcement

June 24, 2021 -

Google Delays Deprecation of Third-Party Cookies Until 2023

On June 24, 2021, Google announced it is delaying plans to phase out third-party cookies in its Chrome browser

June 7, 2021 -

Hello CTV World: Bringing Privacy to Roku, Apple, Android TV & More

Cord-cutting — switching from a TV cable model to an internet-based one — is fast becoming the norm around the world.

May 19, 2021 -

OneTrust Dominates CMP Market as #1 for Two Consecutive Years

OneTrust’s consent management platform (CMP) has recently been ranked #1 by Kevel’s Ad Tech Insight Report, Q2 2021. The report analyzes the top

April 21, 2021 -

OneTrust Launches Consent Banner Testing Feature

Today, OneTrust launched a new consent banner test feature that allows customers to test their consent management platform (CMP) on a live website before

March 8, 2021 -

OneTrust CNIL Cookie Guidelines Toolkit

On April 1st, the French Data Protect Authority, the CNIL, will begin to enforce its latest cookie guidelines. The

March 4, 2021 -

Maximize Opt-Ins with Consent Rate Optimization

  Today OneTrust launches Consent Rate Optimization, a tool to help organizations personalize user experience and maximize opt-ins while respecting privacy. Take advantage of Consent

February 8, 2021 -

OneTrust’s CMP Leads the Consent Management Market: Used on 350,000+ Websites and Apps

Today OneTrust announced it is the most widely used CMP with over 350,000+ websites and applications leveraging technology to manage users consent and

January 28, 2021 -

OneTrust Partners with Global Privacy Control to Help Users Control Privacy

Today OneTrust and Global Privacy Control (GPC) announced their partnership to help users control their privacy with a browser setting to communicate privacy preferences.  OneTrust’s Consent Management

December 10, 2020 -

How Your Privacy Program is a Competitive Differentiator

45 percent.That’s the number of Americans who’ve had their personal information compromised by a data breach within the last 5

September 3, 2020 -

OneTrust Supports Google’s Newest Solution: Consent Mode

With recent stay-at-home orders, millions of consumers are creating and reinforcing new online buying behaviors and habits. Buyers are

September 3, 2020 -

OneTrust Achieves Highest Scores Across the Board in KuppingerCole Privacy & Consent Management Report

Privacy and consent management continue to play an ever-increasing role in organizations, making the choice of platform provider even

August 6, 2020 -

OneTrust Expands OTT (Over-the-Top) CMP Support for Apple TV, Android TV, Roku, and more

OneTrust today announced expanded over-the-top (OTT) compliance capabilities, enabling publishers and advertisers to capture consent and preferences from within

December 17, 2019 -

Introducing OneTrust Zero-Code Cookie Auto-Blocking

We’re excited to announce OneTrust Cookie Auto-BlockingTM, dramatically reducing the time it takes to implement a OneTrust cookie banner on your website. With no extra

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