Tackling privacy and personalization: Fireside chat with PwC and the NFL

How consumers choose to share their personal data is fundamentally changing. Today’s organizations must rethink how they build trust, deliver value, and personalize experiences without compromising privacy. Consent and preference management puts consumers in control, enabling them to define how their data is used across marketing, targeting, and engagement, while giving brands a scalable foundation for responsible growth.

Join leaders from OneTrust, PwC, and the NFL for an in-depth fireside chat on how modern consent and preference management has help organizations navigate global regulations, deliver tailored experiences, and turn privacy into a competitive advantage.

Key takeaways:

• Learn best practices for empowering consumers to control how they engage with your brand
• Understand how leading organizations balance privacy, compliance, and personalization
• Explore practical strategies for adapting to evolving data privacy expectations without sacrificing customer experience

Hear firsthand insights from Joe DeMarzio, Director of Data Risk & Privacy at PwC; Thomas Cioce, Senior Counsel & Head of Privacy at the NFL; and Neil Tolbert, Cloud Director, OneTrust Consent & Preferences