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Power consented personalized marketing with OneTrust and Hightouch’s Composable CDP

OneTrust and Hightouch centralize enterprise consent management in the data warehouse — and enforce it across the rest of the business.

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“You can’t set marketers free to personalize and run AI agents unless you make sure they’re working with consented and compliant data.” 

-Tejas Manohar, Co-CEO of Hightouch

Enforce appropriate access and usage across campaigns, tools, and AI agents

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Integrate Customer Consent & Preferences

  • Connect consent from OneTrust directly into your data warehouse

  • Hightouch directly inherits consent from the data warehouse

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Filter marketing campaigns based on consent

  • Build audiences and cross-channel journeys in Hightouch that respect user preferences

  • Suppress non-consented data from reaching external marketing tools and channels

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Remove data when customers revoke consent

  • Hightouch pushes consent deletions to hundreds of downstream tools

 

 


On-demand webinar coming soon...

About Hightouch

Hightouch is a data and AI platform for marketing and personalization. Hightought helps customers with real-time personalization, targeting, and experimentation with data & AI.

Ready to get started?

Talk to our experts about integrating OneTrust with Hightouch