When you run a business, you build relationships with other businesses. They become your vendors and suppliers. But what happens when these third parties make decisions that put your customers and your business at risk?

There’s a fine balance between getting things done and getting them done the right way. Every business has deadlines, technical hurdles, and contractual pressures to consider. But what happens when you create an environment that prevents people from sharing ideas and concerns?

Companies run on data. It’s the backbone that allows them to understand their customers, make informed decisions, and see the big picture. But what happens when you don’t know what data you have, where it is, or how to access it?

Many companies collect personal data - names, birthdays, interests, payment information, and geolocation. But there’s no data more private and sensitive than biological data. So what happens when that information is used without consent?

This season we’ve been sharing stories about companies and organizations that made mistakes and lost public trust. In this episode, we look at a company that did nothing wrong but had to find a way through a crisis to rebuild trust.