Consent Beyond Cookies White Paper

In this white paper, which is based on a webinar featuring Claire Feeney and Zachary Faruque of OneTrust PreferenceChoice, and produced by MarTech Today, you’ll learn about today’s privacy landscape and shifting consumer expectations. More importantly, we’ll explore how to authentically build trust with your customers through a focus on transparency. We dive into where to capture user consent beyond cookies, including offline and in-person, through web forms, email subscriptions, and opt-ins.