First-Party Data: Why it's Critical to a Marketer's 2021 Strategy

Resource Consent and Preferences

In a world where consumers expect privacy, marketers are tasked with building trust while delivering a personalized experience. As they face the removal of third-party cookies, this challenge grows.


If data from third-party cookies can be replaced with first-party data sources—data directly from customers—then marketers can provide personalized experiences so customers feel more deeply connected and loyal to a brand.


The move from third-party cookies to first-party data presents marketers the opportunities to:


1 – Build more transparent relationships about data usage with your customers
2 – Produce better, more personalized content and advertising for your audiences


Watch the recording to learn how to implement an ROI-driven, first-party data strategy in 2021.


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