Managing Consent and Tracking Technologies in Australia's New Privacy Era

Australia's privacy landscape has entered a new phase of scrutiny, with regulators making clear that online tracking practices are subject to the same privacy obligations as other forms of personal information handling. For privacy and marketing teams, this means consent can no longer be treated as a simple website compliance exercise. 

Join OneTrust as we explore the growing regulatory focus on tracking technologies, pixels, cookies, and digital advertising practices. We'll unpack recent regulatory developments that reinforce the need for valid, informed consent before collecting, using, or disclosing personal information through tracking technologies—particularly where sensitive information may be involved. 

Key takeaways:

• What Australia's evolving privacy expectations mean for tracking technologies and digital marketing 
• When explicit consent may be required for the collection and disclosure of sensitive information 
• Common risk areas in consent banners, preference centres, and advertising ecosystems 
• How to operationalise consent governance across marketing, privacy, and digital teams
• Preparing for increased regulatory scrutiny of online tracking practices