OneTrust Using OneTrust: Managing Consent and Preferences

Consent and preference management is more than a compliance checkbox — it’s the foundation for building customer trust and enabling personalized experiences. In this session, our Marketing Operations team shares how they use OneTrust to meet global privacy requirements while enhancing marketing performance.

We’ll explore how OneTrust helps us:

• Implement a centralized Consent & Preference Management Center across all digital properties
  
• Comply with global regulations like GDPR, CCPA, LGPD, and others, with region-specific consent collection
  
• Integrate consent data into our marketing tech stack (CRM, ESP, CDP) for real-time activation
  
• Honor user choices consistently across channels, boosting customer trust and loyalty
  
• Enable data-driven segmentation based on preference signals

This is one of our most valuable internal use cases — turning transparency into a competitive advantage.