Delivering A Personalized User Experience

How can you deliver a personalized user experience in the age of privacy?

Privacy laws shine a spotlight on the growing customer demand for privacy. But complying with the CCPA and GDPR can cause major challenges for marketers that may impact user experience. But how can marketers see privacy laws as an opportunity to delight the customer? How can marketers build preference centers that are not only compliant, but allow users to customize their user experience and give you the first-party data you need to better deliver for your customers? This session will answer those questions and demonstrate how to create on-brand and user-centric marketing experiences that also comply with the globe’s privacy laws.

During this session, you will:

• Understand the latest regulatory environment and privacy laws impacting marketers
• Discover how to create compliant, on-brand and user-centric privacy user experiences and preference centers while maximizing your opt-in rates
• Learn how to prepare for consumer rights to request, delete, and opt-out of the sale of personal information
• See examples of privacy as a marketing advantage and competitive differentiator