Preparing for the Cookiepocalypse

Opportunities for Marketers in the Face of Third-Party Deprecation

How transparent consumer data practices can support value and personalization in the face of third-party cookie deprecation.

In this privacy-first era in which consumer data is increasingly protected, marketers must comply with new and evolving privacy regulations such as GDPR and CCPA, adjust to significant changes to app-tracking policies by Apple and find alternatives to arguably the most disruptive shift within the sphere of online targeting: the deprecation of third-party cookies. Simultaneously, consumers are demanding more personalized interactions with brands than ever before, making the job of a marketer exceedingly complex as a result.

In this report you’ll learn:

• Opportunities for marketers in the face of third-party deprecation
• How privacy can serve as a competitive differentiator
• Tips for navigating privacy rules and regulations
• Insights on fostering a fruitful value exchange between brands and consumers

Coproduced by ChiefMarketer