Top 5 Challenges for Marketers in the Age of Consumer Data Privacy Regulations

Resource Consent and Preferences

Presented with SiriusDecisions: Global privacy regulations are constantly evolving causing the balancing act for marketing teams to collect consent and demonstrate compliance with CCPA and other global regulations while driving positive user experiences.


As this challenge continuously becomes more complex and businesses continue to leverage multiple technologies and solutions for marketing, CRM, and other IT processes, it’s more critical than ever to set strategies for Privacy and Security that sync systems to centrally manage consent for a single source of truth. Businesses must collect valid consent to communicate with their base and the consent collection process needs to drive market engagement and generate opt-in demand creation while creating positive customer experiences to drive loyalty.


In this webinar we’ll explain how companies can improve internal efficiencies and drive higher quality interactions with their prospects by centrally managing their consent across collection points and syncing their marketing and IT systems for consistency across marketing and sales activities. We’ll also discuss how businesses can reduce global unsubscribe by leveraging opt-in best practices and granular preference centers to continue to drive marketing ROI metrics and engage with more genuine buyers.

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