Get started today with our CMP to capture, store and signal user consent. OneTrust PreferenceChoice works closely with IAB Europe and the IAB Tech Lab and is ready to support TCF v2.0 as the upgrade deadline approaches.
What’s New with IAB TCF?
The IAB Tech Lab and IAB Europe have released the second version of the Transparency & Consent Framework (TCF), the collaborative industry solution for conducting targeted advertising in compliance with GDPR.
For Consumers: More transparency & control to grant or withhold consent and exercise their ‘right to object’ to their personal data being processed based on legitimate interest.
For Publishers: Greater control and flexibility integrating and collaborating with ad technology partners, on a per-vendor basis.
For Ad Tech Vendors: The ability for consumers, publishers and vendors to talk about and signal in a standard manner throughout the advertising ecosystem.
Watch the Webinar with OneTrust and IAB Europe! Publishers Need to Know: Navigating IAB TCF v2.0
Publishers leveraging the IAB Europe Transparency and Consent Framework (TCF) need to prepare to switch to support for TCF v2.0 before June 30 when support for TCF v1.1 will end. Watch the recent webinar hosted by IAB Europe and OneTrust PreferenceChoice to learn how publishers can navigate this change and successfully work with TCF v2.0.
OneTrust PreferenceChoice CMP Powers Upgrades to TCF v2.0 for Publishers
Start with our out-of-the-box templates to meet all user interface requirements while customizing language, layout, and branding
Easily configure stacks inclusive of purposes and features with checkboxes to give users appropriate consent choices at the appropriate layer
Search and filter vendor list sourced directly from IAB without leaving the product; manage purposes in bulk and/or by individual vendor; blacklist non-compliant vendors