What’s New with IAB TCF?


The IAB Tech Lab and IAB Europe have released the second version of the Transparency & Consent Framework (TCF), the collaborative industry solution for conducting targeted advertising in compliance with GDPR.
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For Consumers: More transparency & control to grant or withhold consent and exercise their ‘right to object’ to their personal data being processed based on legitimate interest.

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For Publishers: Greater control and flexibility integrating and collaborating with ad technology partners, on a per-vendor basis.

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For Ad Tech Vendors: The ability for consumers, publishers and vendors to talk about and signal in a standard manner throughout the advertising ecosystem.

Watch the Webinar with OneTrust and IAB Europe! Publishers Need to Know: Navigating IAB TCF v2.0

Publishers leveraging the IAB Europe Transparency and Consent Framework (TCF) need to prepare to switch to support for TCF v2.0 before June 30 when support for TCF v1.1 will end. Watch the recent webinar hosted by IAB Europe and OneTrust PreferenceChoice to learn how publishers can navigate this change and successfully work with TCF v2.0.

Download

OneTrust PreferenceChoice CMP Powers Upgrades to TCF v2.0 for Publishers


Start with our out-of-the-box templates to meet all user interface requirements while customizing language, layout, and branding

Search and filter vendor list sourced directly from IAB without leaving the product; manage purposes in bulk and/or by individual vendor; blacklist non-compliant vendors

Recommended Resources


WEBINAR

Publishers Need to Know: Navigating IAB TCF v2.0

+ REGISTER

IAB WEBSITE

IAB TCF v2.0 Website

+ Visit

IAB FACT SHEET

IAB Fact Sheet for Publishers

+ READ

GOOGLE SUPPORT

Ad Manager and Ad Exchange program policies for IAB TCF v2.0

+ LEARN MORE
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