Introducing Compliance Assistant: Continuous website risk monitoring within your CMP

As lawsuits surge under wiretapping and surveillance laws like CIPA and VPPA, and regulators intensify scrutiny across jurisdictions, a consent banner alone is not enough. Organizations need proof that their consent program works across sites and regions, but will also hold up to legal, regulatory, and consumer expectations.

Compliance Assistant, a new feature built into OneTrust Consent Management Platform (CMP) provides that confidence. It continuously monitors your websites behavior for regulatory risk and delivers clear steps to strengthen consent setup. No extra configuration required.  

From consent configuration to ongoing compliance  

Even with a CMP in place, hidden risks and unseen issues persist. Cookies, pixels, session replay scripts, and video trackers often trigger before consent is given. That introduces legal exposure and reputational risk, exposing businesses to fines, brand damage, and legal uncertainty. CMP configurations can also drift from evolving rules including Quebec Law 25, Brazil’s LGPD, and California’s CCPA and CPRA.

Compliance Assistant helps you stay ahead by:

• Scanning websites daily for violations without affecting performance
• Mapping applicable regulations by geolocation and domain
• Flagging high-risk issues like unauthorized tracking, dark patterns and broken consent signals
• Providing a Compliance Score with prioritized remediation guidance
• Supporting frameworks including GDPR, UK GDPR, CCPA/CPRA, VPPA, CIPA, LGPD, and Law 25, with more to follow

Beyond basic scanners: Continuous, regulator-aligned

Unlike traditional scanners or one-time audits, Compliance Assistant is integrated, continuous, and built around regulator expectations.

• Integrated: Embedded in your CMP and aligned to existing banner logic and configurations
• Continuous: Daily scans with 12 months of retained results for audit readiness
• Comprehensive: Covers banner behavior, cookie logic, policy gaps, and consent signal enforcement
• Regulator-Aligned: Mirrors enforcement logic used by authorities such as the UK ICO and reflects emerging standards from U.S. regulators including the NY AG

Compliance Assistant verifies that cookies behave according to consent policies and that banners load correctly and provide the right controls. It also includes advanced checks for:

• Google Consent Mode (GCM): Confirms tag behavior and consent signal timing
• Global Privacy Control (GPC): Ensures opt-out signals are respected across vendor chains
• IAB TCF & GPP: Validates signal passing and vendor compliance

Real Risk, Real Remediation

When Compliance Assistant detects a misconfigured banner, a pixel firing post opt-out, or a broken consent signal, it guides resolution with context and next steps. Each flagged violation includes:

• A clear explanation of the issue
• The relevant legal requirement
• Recommended next steps
• Links to best practices and documentation

This mirrors the visibility regulators and plaintiff attorneys already have. Now you can see it first.