Mobile, OTT, and CTV: The Next Privacy Frontier
The Connected Craze: Addressing Compliance Across Devices
The multi-device world is here. There’s unprecedented demand to watch, listen to, download, and read the content we want, on all of the devices we own. We’ve seen several waves of privacy compliance. The first wave impacted web properties and the second wave focused on mobile apps. Now, we are at the onset of the third wave, Over-The-Top (OTT) and Connected TV (CTV).
While content consumption across devices is on the rise, consumers are also extremely conscious about their privacy and digital footprint. How can businesses deliver transparency and choice to the multi-device consumer? Join OneTrust consent management experts to gain an understanding of how to incorporate consent and privacy strategies across mobile, OTT and CTV, and learn best practices to help maximize consent rates and deliver a personalized experience across devices.