The Modern Marketing Data Stack 2026 Names OneTrust a Leader
Powering around two billion consent transactions a day, OneTrust provides the privacy, consent, and governance layer that helps marketers use customer data responsibly at scale. As AI increases demand for high-quality first-party data and third-party signals continue to decline, OneTrust helps organizations understand what data they can use, for which purposes, and what privacy requirements apply. Marketing teams use OneTrust to capture consent across digital touchpoints and apply those choices wherever customer data is used, enabling more personalized engagement while supporting compliance and responsible AI adoption.
“Governance has long been foundational to the marketing stack, and its role is becoming even more important as marketing teams bring AI and agents deeper into their workflows,” said Ojas Rege, SVP of Emerging Products and Technologies at OneTrust. “It’s what helps companies understand whether AI can be trusted to scale throughout the business and deliver business value. OneTrust’s recognition as a Privacy and Consent Leader in this report highlights how marketing teams view governance as essential to innovating with AI."
“Marketing teams are under pressure to move faster with data, but speed only creates value when it’s grounded in governance,” said Denise Persson, Chief Marketing Officer at Snowflake. “Together, OneTrust and Snowflake help enterprises turn trusted data into stronger customer experiences, more effective engagement, and durable business impact.”
How OneTrust Consent & Preferences Integrates With Snowflake
The OneTrust Consent Management Snowflake Native App aligns customer consent policies with native data security controls in the Snowflake AI Data Cloud, enabling downstream marketing and data teams to work with permissioned data that reflects real-time consumer preferences. By embedding consent and governance controls more directly into data workflows, organizations can streamline compliance and improve access to governed data for AI and personalization use cases.
As AI drives businesses to use data faster and more collaboratively, this functionality now extends to Snowflake Data Clean Rooms. The integration applies OneTrust consent signals to the data in Snowflake Data Clean Rooms to make consent enforceable across queries, analytics, and activation use cases. This empowers companies to operationalize consent within Snowflake, supporting fast and responsible data collaboration across brands, publishers, and partners.
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About OneTrust
OneTrust, the AI-Ready Governance Platform™, enables innovation through the responsible use of data and AI. Trusted by thousands of companies, including over half of the Fortune 500, we help businesses govern well and move fast, turning responsible data use into a catalyst for growth. To learn more, follow OneTrust on LinkedIn or visit www.onetrust.com.
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