Marketers face mounting pressure to use AI responsibly while maintaining customer trust and compliance. With 58% of organizations citing governance and compliance concerns as top barriers to AI adoption (IAB State of Data 2025), consent management has become central to marketing readiness.
checklist
AI-Ready consent governance checklist for marketers
Details:
Download this checklist to:
- Identify how AI interacts with your customer data and systems
- Learn practical steps to align marketing, privacy, and IT on shared governance
- Build a transparent, compliant consent program that keeps pace with evolving AI capabilities
- Discover how to transform consent data into a driver of trust and performance
AI is reshaping how marketers collect and use first-party data, personalize experiences, and manage compliance. This checklist outlines ten practical actions to help teams assess their consent governance maturity, address the challenges of AI-driven data use, and activate responsible engagement built on transparency and accountability.
