CIPA Readiness Checklist for Marketing, Privacy, and Digital Teams

CIPA litigation is increasingly focused on how tracking technologies behave in practice, not simply whether a privacy notice or consent banner exists. This checklist helps marketing, privacy, digital, and MarTech teams assess operational readiness for CIPA-related website tracking risk and identify where consent enforcement may break down across their environments.

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• Inventory cookies, pixels, session replay tools, chat widgets, SDKs, and third-party scripts across digital properties, and align cross-functional ownership of tracking governance.
• Verify that non-essential tracking is blocked before consent, validate tag behavior on page load, and confirm declared consent purposes match actual downstream data use.
• Test whether consent signals propagate consistently across analytics, advertising, CDPs, CRM, and personalization systems, while improving auditability, vendor accountability, and shared governance across teams.