IAB TCF2.3 readiness checklist for privacy-first marketers

In February 2026, the IAB TCF 2.3 introduces stricter transparency, clearer vendor disclosure, and higher expectations for how consent signals support marketing execution. For marketing teams, readiness now depends on how consent flows across campaigns, partners, and activation systems.

Download the checklist to learn:

• How to assess where TCF consent applies across your marketing stack, from web and CTV to ad platforms and analytics
• What marketers need to verify around vendor disclosure, Legitimate Interest, and TC string handling to reduce activation risk
• How to align consent signals with campaign execution, partner accountability, and shared governance models

Get a clear, operational practical framework to help privacy-first marketers prepare for TCF 2.3 while working effectively with privacy, legal, and technology stakeholders.