Understand the IAB CCPA Compliance Framework & OneTrust Opt-Out Solution
Post Date: November 18, 2019
The IAB Tech Lab recently released the technical specifications for the IAB CCPA Compliance Framework which is intended to be used by publishers and technology companies engaged in Real-time Bidding (RTB) transactions in the digital advertising industry. The framework requires organizations to explain what happens to online data that is collected, add a “Do Not Sell My Personal Information” link on websites and communicate to framework participants when a user opts out of sale via their US Privacy API.
Join this webinar to learn about the IAB CCPA Compliance framework requirements and the industry’s first Opt-Out solution from CookiePro by OneTrust. Available now, the OneTrust CCPA Opt-Out solution enables organizations to easily publish a “Do Not Sell My Personal Information” link onto their websites and shows to website visitors based on geolocation detection.
Save your spot for this webinar to learn about the following:
- Understand the IAB CCPA Compliance Framework
- Identify requirements for publishers and advertisers to comply with the framework
- Learn how OneTrust helps publishers and advertisers deliver compliant ads
- See a demo of the CookiePro Opt-Out Builder