Top Trends in Privacy Driving Your Business Through 2024


The privacy landscape seems to be a moving target these days. With 5 new US privacy laws and evolving cookie requirements, privacy pros have their hands full. The Top Trends in Privacy Driving Your Business Through 2024 report by Gartner dives into the most pressing themes in privacy regulations, consent management, consumer privacy rights, and more. Download the report to access compelling stats about what to expect in privacy in the coming years, including:

  • By year-end 2024, 75% of the world’s population will have its personal data covered under modern privacy regulations
  • By 2023, 30% of consumer-facing organizations will offer a self-service transparency portal to provide for preference and consent management.
  • By 2024, government regulations requiring organizations to provide free and accessible consumer privacy rights will grow to cover five billion citizens and more than 70% of global GDP.

*GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved. 

Gartner, The Top Trends in Privacy Driving Your Business Through 2024, Nader Henein, Bernard Woo, Bart Willemsen, May 5, 2022

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