Build an advertising ecosystem where consumers, publishers, and vendors can connect seamlessly to increase transparency.
IAB TCF 2.2 Compliance
Streamline consent and preferences for IAB TCF 2.2 compliance
Efficiently capture, store, flag, and manage user consent and preferences with OneTrust Consent & Preferences.
A collaborative approach to IAB TCF 2.2 compliance
Respect privacy rights and create personalized experiences focused on transparency, choice, and trust. Leverage out-of-the-box templates that help you meet all user interface requirements while customizing language, layout, and branding.
Search and filter vendor list sourced directly from IAB without leaving the platform. Manage purposes in bulk or by individual vendors. You can even block non-compliant vendors.
Enable customers to choose communication and privacy options that fit their needs. Easily configure stacks inclusive of purposes and features with checkboxes that provide consent choices at the appropriate layer.
FAQs
As an ad tech vendor, you’re responsible for doing what’s best for the business, which means respecting the consent and preferences of your audience. Explore the below FAQs to learn more about IAB TCF 2.2.
This iteration of the TCF now covers publishers as well as ad tech vendors. It clarifies the legal basis for processing data, gives end users greater transparency by defining granular processing purposes, and grants them the ability to object to the use of their data through consent management platforms.
OneTrust Consent & Preferences offers benefits for every stakeholder. It gives consumers greater control over their personal data by providing options to grant or withhold consent and facilitating their right to object. At the same time, it enables publishers to build collaborative relationships with ad technology partners. Ad tech vendors also gain the ability to help create an advertising ecosystem where consumers, publishers, and vendors connect seamlessly.