Universal Consent and Preference Management
Demonstrate Consent Compliance Through Automation
- - Article 4(11)
- - Article 6(1)(a)
- - Article 7
- - Article 8
- - Article 9(2)(a)
The Landscape of Consent Under the GDPR & ePrivacy
Under the General Data Protection Regulation (GDPR), consent is one of six legal ways to process personal data. For consent to be valid, it must be freely given, specific, informed and unambiguous, and given with a clear affirmative action. Organizations must demonstrate compliance by maintaining detailed records of consent. As organizations collect massive amounts of personal data, monitoring and maintaining an accurate audit trail of consent is becoming increasingly important and equally difficult.
Changes to consent under the GDPR will have a ripple effect on electronic communications, such as email and telephone marketing. The ePrivacy Directive, which currently governs electronic communications, requires consent for most communications. However, consent that is invalid under the GDPR will be invalid under ePrivacy. In short, this means that if consent is your legal basis for electronic communication, it must be valid under the GDPR and properly documented.
OneTrust Universal Consent & Preference Management
OneTrust Universal Consent & Preference Management integrates into your existing marketing and IT technologies to manage the entire consent lifecycle, from collection through withdrawal. Demonstrate accountability across various collection points, enable users to manage preferences, and centrally maintain a consent audit trail to help demonstrate accountability with regulations.
Integrate with Collection Points
Collect Consent Across Channels
OneTrust integrates seamlessly into your existing consent collection workflows including web forms, mobile apps, email, phone calls, paper forms, in person, or even video. Using the OneTrust SDK, REST API, or via bulk data feed import, consent is recorded and centrally stored within OneTrust.
Leverage Just-in-Time Notices
Tailor forms to present the right information at the right time. With OneTrust, just-in-time consent notices are easy add to your existing forms and offer the flexibility to provide information on the purpose of collection without hampering user experience.
Enable Preference Center
Allow Granular Preferences
Give data subjects greater control and visibility over their communication preferences. Reduce blanket withdrawal of consent by offering the option to opt-down or adjust the frequency, topic and content of your communications.
Sync Preferences with Existing Systems
Sync preference center information with your marketing automation, CRM, or other systems to help ensure you maintain preferences across marketing communications.
Build a Branded Preference Center
Create and embed a preference center on your website or in your app that includes details like topic, frequency, channel, and more. Tailor your preference center to align with your brand color scheme and logo using a simple point-and-click designer in OneTrust.
Maintain a Central Database of Consent
Create Consent Audit Trail
By serving as your central repository for consent, OneTrust helps you generate granular reports to streamline internal and external audits. With OneTrust, you can maintain an up-to-date and complete record of consent for your contact database, including detailed records such as who consented; when they consented; what they were told at the time; and how they consented.
Build specific reports for marketers, administrators, and regulators to understand how data subjects are interacting with your collection points. Use visual dashboards for a high-level view of consent or granular filtering to drill down to the individual level.
Integrate Business Systems and Applications
Sync Consent with Existing Systems
By integrating OneTrust with existing business applications, you can maintain accurate communication preferences and consent details in your Customer Relationship Management (CRM) and Marketing Automation applications, Tag Managers, Content Management Systems (CMS), and other technologies.
Maintain Existing Data Flows
OneTrust works behind the scenes to unobtrusively record consent. When integrated, OneTrust establishes a new data flow that’s specific to consent and does not interrupt existing data flows.
Why OneTrust Universal Consent & Preference Management?
- Consent technology backed by deep regulatory guidance-based privacy research
- Multi-lingual product translated by OneTrust’s in-house, privacy-trained localization team
- Fully scalable consent solution for small and medium businesses to large enterprises
- Flexible, volume-based pricing structure to meet program maturity and budgetary needs
- Available as stand-alone module or as part of OneTrust’s comprehensive and integrated platform
- Deployment flexibility in EU cloud, US cloud, or on-premises with the ability to migrate