Grids & layouts

Every touchpoint builds recognition for our brand. Creating layouts with a structured, yet flexible grid system drives consistency, cohesion and focus in our communications.

How to build

Start with narrow margins, based on the guidance chart and examples below. Then add equally-distributed columns and gutters.

Below are some recommended grids based on common page sizes. Sometimes divisions simply aren’t necessary, e.g., an extreme vertical space or full-bleed photos. Avoid over complicating layouts with grids when they aren’t helpful. Gutter widths should be close to the margin size, but can vary depending on the content and format size.