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Graphic elements

Dynamic graphic elements bring depth and meaning to our communications.

Spotlight gradient on a green background

Spotlight gradient

Blue and green gradients

Step gradient

Gradients

When paired with the right copy, the cadence and position of our gradients can impart meaning. For access to the gradient files, contact brand@onetrust.com.

Yellow step gradient

Gradual change

Blue and green gradients

Working in unity

Green gradients

Growth, Perspective

Two yellow gradients with different tints.

Comparison, Perspective

A set of pre-designed step gradients are available for download. They can be flipped from horizontal to vertical and masks may be extended to accommodate various formats.

Best practice tip: When printing gradients, run a print test to ensure smooth gradients.

Example of a gradient being rotated 90 degrees

Combine and flip 90°

Example of a gradient being scaled and cropped

Adjust scale and mask for new format

Gradient use

Step gradients can add a subtle accent as a sidebar or scale up to create an eye-catching background.

Graphic with onetrust logo in the bottom left above a gradien border and the words "Imagine if privacy could bring you closer to your customers"

Accented with color in a text-heavy space

Two photos with examples of the proper use of font and gradients on public displays.

Bold branding within our events and office spaces

Primary step gradients

Green-led palettes should be used most often when creating gradients and graphic elements. For access to the gradient files, contact brand@onetrust.com.

01. Light greens

Row of gradients, from dark green to violet.

02. Dark greens

Row of gradients, from teal to purple

Secondary step gradients

Secondary gradient tints are useful for situations that are not key representations of the brand. For these, think posters and product modules, not billboards and landing pages. For access to the gradient files, contact brand@onetrust.com.

 

Some colors blend well with neutrals and the tints in their extended palettes. Stick to these shades, avoiding anything too harsh e.g., dark purple to white.

Collection of step gradients

Secondary step gradient tints

Secondary gradient tints are useful for situations that are not key representations of the brand. For these, think posters and product modules, not billboards and landing pages. For access to the gradient files, contact brand@onetrust.com.

 

Some colors blend well with neutrals and the tints in their extended palettes. Stick to these shades, avoiding anything too harsh e.g., dark purple to white.

Collection of step gradients

Spotlight gradients

Spotlights, which are masked shapes using our step gradients, add another layer of conceptual potential. These are just some of the ways we can use shape to tell stories. For access to the gradient files, contact brand@onetrust.com.

Spotlight gradient on a green background

Clarity

Two conjoined squares with an orange gradient in the overlapping area

Collaboration

Right triangle with a green gradient on a grey gradient background.

Growth

Spotlight gradient on a blue background

Impact

Spotlight gradient on a yellow background, with the words "Visibility. Action. Automation" above it and the words "Your entire trust journey on one integrated platform" below it

Spotlight gradient with messaging