Motion
Animation behavior traits
Animation can be utilized to support and enhance our messaging. Use our step gradients and graphics elements as a starting point.
01 Transform
Concept
Shapes prompt the next through action, creating growth and change.
Messaging example
Inspiring: We’re inspiring, and motivated to show it through action more than words.
02 Collaborate
Concept
Shapes interact and influence each other, representing flexible, equal partnership.
Messaging example
Understanding partners: Ready to help face the challenge from a place of empathy, not authority.
03 Overlay
Concept
Transparency and accordion-like movements signal shared knowledge and integration.
Messaging example
Transparent: We’re transparent in the name of honesty and trustworthiness, but also for the value of shared knowledge.
04 Illuminate
Concept
Simple shapes are made richer with detail, depth, and focus.
Messaging example
Resource of expertise: A resource of expertise, not just of what can be done, but in how to get it done. Wisdom grounded in results over theory.
Examples
A few examples of endless possibilities.
Quick links
Know what you need? Here are some quick links to our most frequently needed assets.