Content Marketer

The Challenge   

Be a leader among a team of content marketing professionals. Write and develop interesting and relevant content pieces that increase SEO, brand visibility, thought leadership, and conversions for OneTrust and its product offerings. Bring new ideas to the content marketing team and broader marketing organization to build and develop the OneTrust Content Marketing strategy, including writing, editing, promotion, and reporting on the results of each content marketing initiative.     

This is an opportunity to lead content marketing efforts for one or more of OneTrust’s fast-growing product lines. We are looking for a thoughtful, experienced content marketer who loves technology and wants to build OneTrust as the enterprise platform for trust.   

 Note; This role is based in Madrid, Spain. Relocation may be provided. This is not a 100% remote role.

Your Mission   

 The Senior Content Marketing Specialist will lead content efforts for OneTrust and its broad range of product offerings. Develop of a variety of content pieces tailored for various personas, audiences, and product lines. Build and develop content marketing strategies and plans, and adapt programs based on their results and performance.  

  

As a Senior Content Marketing Specialist, you will:  

• Own the execution of global content marketing efforts and develop fully integrated, multi-channel content marketing campaigns    

• Develop content marketing plans across the marketing function that brings together product marketing, public relations, demand generation, field marketing, and creative services - to achieve joint goals    

• Develop and adapt content plans that support a variety of marketing campaigns across product-specific and thought leadership pieces   

• Write, develop, design, and edit a variety of content pieces across mediums and channels, including blogs, videos, whitepapers, eBooks, podcasts, and infographics    

• Create and execute on digital content strategies across all online platforms that drive traffic and engagement that translates to sales and brand promotion    

• Stay on top of trending industry topics and competitive analysis, providing insight to adapt the content marketing strategy and tactics    

• Collaborate with management on key performance indicators and processes that support the scale, growth, and development of the overall content marketing program    

• Proactively analyze performance metrics and pivot/optimize based on competitive analysis and market response   

• Build creative assets, including infographics, videos, blog headers, and social images, and support their development and approval   

• Develop SEO best practices, knowing which platform different kinds of content are best suited to  

  

You Are   

 You love to write! You’re passionate about technology, trust and OneTrust’s family of products. You’re willing and able to learn new industries and tackle trending topics. You know how to build content people want to read. You understand SEO best practices. You're able to create multiple pieces of content covering a broad range of concepts in any given week. You have critical eye for editing based on the house style, while also providing the guidance to improve the team’s approach to writing. You’re experienced in executing content marketing campaigns from the ground up. Your team player skills help you work both alongside peers and with managers. You have a creative eye for both writing and imagery. You have a roll-up-your-sleeves attitude that does what it takes to get the job done. You have a knack for learning quickly while paying attention to detail in a fast-moving environment. You’re a professional communicator internally and externally. You have great ideas to build upon our existing content marketing program and catapult it into the next stage.  

  

Your experience includes:  

• A BA/BS in communications, marketing, journalism, or equivalent working experience      

• 5-7 years’ content marketing experience with relevant campaign or integrated marketing experience     

• Excellent writing skills across a wide range of deliverables   

• Experience working with content management platforms (e.g. Wordpress), analytics (e.g. UTMs, Google Analytics), project management tools (e.g. Monday.com), and Salesforce   

• Expert-level understanding of SEO principles and strategy    

• AP and Chicago style mastery and ability to work within OneTrust’s style guidelines   

• A portfolio of samples included with your application