OneTrust Opt-Out of Sale Solutions

Engage & Respond to Consumer Requests

OneTrust Opt-Out of Sale Solutions

The CCPA introduces new rights for California residents, like the right to access and delete personal information, but arguably the most important is the right to opt-out of the sale of personal information. Organizations now need a scalable and efficient way to process and respond to consumer requests to opt-out, communicate those opt-outs to downstream systems, and must maintain detailed, ongoing records for compliance.

By leveraging the OneTrust Opt-Out of Sale tools, your organization can manage opt outs relating to the sale of personal information. The OneTrust platform directly addresses CCPA requirements relating to opt-out requests and sets organizations on the right trajectory for supporting a global privacy program.

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OneTrust for CCPA

Master Class Webinar Series

Consumer Rights | Opt-Out of Sale | Identity Verification
Targeted Data Discovery™ Technology | Cookie Banners

Two Approaches to CCPA Opt-Out of Sale

Streamline CCPA Compliance​

Collect and maintain accurate records of consumer’s personal information and maintain detailed, ongoing records for compliance. ​
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Implement Privacy by Design​

Follow the principles of data minimization and purpose limitation to adopt a Privacy by Design approach.​
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CCPA Consumer Rights & Opt-Out of Sale Solutions

Engage and Respond to Consumer Requests

CCPA Opt-Out of Sale
Consumer Rights & Targeted Data Discovery™ Technology
Intake and fulfill opt-out of sale requests and consumer requests for personal information access and deletion.
CCPA Opt-Out of Sale
Website & Mobile App Cookie Compliance
Enable opt-out of sale on websites and provide an opt-out for advertising and data collection cookies.
CCPA Opt-Out of Sale Icon
Preference Management
Track verifiable consent and sync across systems to avoid unauthorized sale of consumer data.
CCPA Opt-Out of Sale
Policy & Notice Management
Centralize and distribute policies, notices & disclosures.

CCPA Opt-Out of Sale for AdTech

Opt-Out of 3rd Party Trackers & Advertising Technologies

CCPA Opt-Out of Sale Preference Center

OneTrust Cookie Compliance

Configurable Templates for Facilitating Opt-Outs

  • Customize forms to determine if a consumer resides in California and process through a California-specific workflow
  • Offer configurable user experiences based on relevant jurisdictions
  • Leverage multiple user interface options including one-click Do Not Sell opt-out link, preference center, widgets, and more
  • Build a CCPA-specific request intake web form linked directly from your company’s website

OneTrust Website Scanning and Cookiepedia

Discover & Categorize Third Party Web-Trackers

  • Leverage deep scanning technology to perform a comprehensive audit of your website
  • Use website scanning to find cookies, tags, trackers, and associated vendors
  • Determine where you may have service provider agreements in place to meet opt-out exceptions
CCPA Opt-Out of Sale AdTech
CCPA Opt-Out of Sale

OneTrust Zero Code Auto-Blocking

Perform Comprehensive Opt-Out of all Tracking Technology

  • Target website trackers that do not comply with service provider agreements
  • Deploy out of the box integrations with standards like the IAB and DAA CCPA Opt-Out  framework
  • Send vendor specific APIs where supported in order to display ads while maintaining compliance
  • Block additional tags, trackers, and cookies leveraging OneTrust website and tag manager integration

OneTrust Website Scanning & Cookie Consent

Update Cookie Banners for CCPA Opt-Out of Sale

  • Update Cookie Banners for CCPA opt-out of sale requests
  • Display a CCPA-specific banner using geolocation based on the visitor’s location
  • Customize the banner with a different consent model, and include a “Do Not Sell” link to enable users to opt-out of advertising and data collection cookies on your website

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CCPA Opt-Out of Sale for Broader Use Cases

Enable Consumers to Opt-Out & Track Across Your Systems

CCPA Opt-Out of Sale

OneTrust Consumer Rights Management

Intake and Triage Do Not Sell Requests

  • Display a ‘Do Not Sell My Personal Information’ link on your company’s website
  • Request more details from the consumer using a CCPA-specific opt-out of sale webform generated via OneTrust
  • Automate the workflow to verify identity, triage the request, and discover the data in business systems

OneTrust CCPA Toll-Free Number

Automate the Intake of Consumer Requests Over the Phone

  • Utilize a fully customizable greeting in-line with company messaging and regulatory requirements
  • Build automated back-end workflows to efficiently automate, process, and respond to requests
  • Integrate fully with OneTrust Consumer Rights Management, Opt-Out of Sale, and Target Data Discovery solutions
CCPA Opt-Out of Sale Toll-Free Number
CCPA Opt-Out of Sale

OneTrust Consumer Rights Management

Trigger Actions Across Your Backend Systems

  • Integrate directly with downstream systems such as internal or cloud business apps that may contain the consumer’s data
  • Auto-block any advertising and data collection cookies on your websites or in mobile apps that are involved with the sale of data
  • Propagate request to any third-parties that are involved in the sale of consumer data
  • Create additional manual tasks for users within OneTrust or in an ITSM tool

OneTrust Preference Management

Facilitate Opt-Outs Through Existing Preference Management

  • Allow opt-out through account and profile preferences
  • Enable a method for consumers to opt-back-in to the sale of data after 12 months through a preference center or granular selection
  • Maintain central records to demonstrate CCPA compliance
  • Propagate opt-outs to downstream systems
CCPA Opt-Out of Sale

CCPA Policy & Notice Management

Centralize and Distribute Your Privacy Disclosures

OneTrust Policy Notice Management

Centralize & Distribute Privacy Disclosures

  • Utilize a policy and notice scan to automatically find and inventory your existing policies and notices
  • Upload and host your policies and notices in OneTrust for a centralized view to manage and monitor
  • Integrate the policy into your website and dynamically push out policy and notice versions without any web developer interaction

Get Started with OneTrust for CCPA Today

Let one of our privacy solution experts take you on a tour of our purpose-built suite of technology solutions for implementing the CCPA.

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Recommended CCPA Resources


CCPA Master Class Webinar Series

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Comprehensive Guide to the CCPA

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How OneTrust Helps with the CCPA

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CCPA vs GDPR Comparison

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Free Tool

CCPA Opt-Out Builder

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