A/B Testing Overview
2 mins | April 8, 2021
With requirements from GDPR, CCPA, LGPD, and 100s of other regulations, publishers and advertisers are challenged with deploying a Consent Management Platform (CMP) that is compliant and doesn’t hinder the user experience. Maximize opt-ins with OneTrust PreferenceChoice by easily customizing and testing CMP variations with slightly different modifications, such as placement, color, or text to see which variation receives highest opt-in rates. Watch this video to learn more!