Consent Rate Optimization: How to Maximize Opt-Ins Through Personalization

Resource Consent and Preferences

The past few years have ushered in a new era in the world of data collection. Companies of all sizes are facing a dilemma – complying with privacy regulations while balancing the level of control and personalization demanded from users.

 

Though companies may see consent as a hurdle, it’s turning into one of the most powerful competitive advantages. In order to assess campaign effectiveness, target audiences effectively and deliver dynamic experiences, companies should respect user’s privacy, provide transparency and experience with strategies to maximize opt-ins.

 

Watch this webinar to hear from OneTrust experts to learn about the latest product: Consent Rate Optimization. Uncover best practices to maximize consent rates through a/b testing, reduce consent fatigue by authenticating consumers across devices and browsers, and target consumers using granular logic based on attributes and behavior – all while complying with major regulations.

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