Thriving in a Cookieless World
Operational Approaches for Publishers and Advertisers
Virtual Session from OneTrust PreferenceChoice and Red Clover Advisors
The removal of third-party cookies is one of the hottest topics in the ad tech privacy landscape right now. For years, publishers and advertisers have heavily relied on these cookies to track website visitors, improve the user experience, and collect data that helps target ads to the right audiences. But as the industry moves toward the depreciation of third-party cookies, it’s time to start preparing for a smooth transition.
How can your business stay afloat without relying on cookies? Join Stephanie Hanson from OneTrust PreferenceChoice and Jodi Daniels from Red Clover Advisors, a data privacy consultancy, to discuss the current privacy landscape and ecosystem that is driving the removal of third-party cookies.
This virtual session covers steps publishers and media companies can take today to continue to build trust and deliver personalization to audiences across all web, mobile, and OTT applications—without relying on third-party cookies.