CONSENT & PREFERENCES
CONSENT & PREFERENCES
Across the globe, privacy regulations, patient expectations, and the digital transformation in the healthcare and pharmaceutical industries have put a large emphasis on how organizations collect and process customers’ personal identifiable information (PII) and protected health information (PHI).
From email marketing to text messaging and in-person visits to mobile applications, it’s crucial to instill a balance between following compliance requirements and delivering compelling experiences – and it all starts with healthcare consent and preference management.
Download this free infographic to learn how to transform healthcare marketing and grow sales by delivering trust-centric experiences.
Webinar
Join this webinar and learn how to create a compliant privacy-first marketing program that respects customer consent across multiple channels.
Webinar
Watch our webinar and learn how consent can enrich your data while helping you build a brand your customers can trust.
Webinar
Join Adobe and OneTrust as we discuss best practices for deploying consent-based marketing campaigns and privacy-first experiences.