How to Prepare for the Crumble of Third-Party Cookies
Privacy is the next frontier for brand differentiation, led by a trust-centric approach to customer experience. Marketers face a wave of challenges in 2022 as new and evolving legislations are driving the rapid deprecation of third-party cookies, all while consumers are demanding personalization and transparency from brands.
As a result, we will see organizations building new business models around trust (Trust Centers) to ensure they are collecting consented first-party data, honoring their customers’ preferences, and empowering audiences to manage their own data privacy and engagement experience.
Watch this on-demand webinar to learn how your organization can leverage smart preference management to overcome the deprecation of third-party cookies.
You will learn how to:
- Collect customer preferences, consent, and first-party data
- Centralize that data into a signal source of truth
- Leverage that data to drive personalization, segmentation and better campaigns
Speakers
Nancy Taffera-Santos
Senior Vice President,
Media Solutions & Strategy
eMarketer
Ryan Karlin
Director,
Product Management
OneTrust