Privacy, Compliance & Personalization: Why Your MarTech Tools Aren’t Enough
August 26, 2021 |11AM EDT | 4PM BST
Privacy regulations have put more emphasis on collecting, processing, and protecting customer data. At the same time, consumers are expecting companies to provide and honor privacy choices from the start. Lastly, data is more important than ever before, as companies are focusing on first-party data capture to enhance customer profiles and begin to replace other data sources like third-party cookies. With these changes come challenges and opportunities for marketers and brands.
- How can you capture data in a way that is transparent and compliant so that it can be utilized for marketing and sales activities?
- How can you obtain clean data and address dirty data or duplication challenges before they arise?
- How can you store clean and accurate data for proof of compliance, transparency for customers, and a single source of truth for all systems?
In this webinar, we’ll explore the latest trends and developments in the marketing privacy landscape and dive into best practices to collect, centralize, and activate consent, preferences and clean first-party data to ultimately deliver digital privacy experiences that build trust.