From Tracking to Trust: Replacing Third-Party Cookies

Replacing Third-Party Cookies

The loss of third-party data sources that rely on tracking activities means that marketers need to rethink their strategies. To prepare for the end of third-party cookies, marketers should start with first-party data.

What is first-party data?

First-party data is data that is provided by, and directly collected from, your audiences (prospects and customers). To collect first-party data, you have to start with trust between your brand and your customers.

What You’ll Learn

In this webinar, we’ll review what’s happening with third-party cookies, what marketers should know about first-party data, and strategies to earn trust with your audience.