From Tracking to Trust: Replacing Third-Party Cookies

Resource Cookies

Replacing Third-Party Cookies

The loss of third-party data sources that rely on tracking activities means that marketers need to rethink their strategies. To prepare for the end of third-party cookies, marketers should start with first-party data.

What is first-party data?

First-party data is data that is provided by, and directly collected from, your audiences (prospects and customers). To collect first-party data, you have to start with trust between your brand and your customers.

What You’ll Learn

In this webinar, we review what’s happening with third-party cookies, what marketers should know about first-party data, and strategies to earn trust with your audience. This webinar is now available on-demand.

Get Resource

Note: All fields marked with * are required

I’d like email updates on local events, news, resources and products to stay connected with the OneTrust community. Unsubscribe at any time.

I’d like a solution expert to provide product information or show me a custom demo of the OneTrust platform

How would you like us to contact you?

Privacy Notice

You can learn more about how we handle your personal data and your rights by reviewing our privacy notice.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

You Might Also Be Interested In


WHITEPAPER | JUNE 28, 2022
Consent and Preferences

The Business Value of Consent and Preferences

INFOGRAPHIC | JUNE 28, 2022
Consent and Preferences

Google Play Data Safety vs. Apple Privacy Nutrition Label

WEBINAR | JUL 19, 2022
Consent and Preferences

Powering Game-Changing Experiences Ahead of a Cookieless World

WEBINAR | JUL 12, 2022
Third-Party Risk

Supply Chain Scrutiny: What You Need to Know About the Uyghur Forced Labor Prevention Act (UFLPA)

VIDEO | FEB 04, 2021
Third-Party Risk

Third-Party Risk Exchange Demo

VIDEO | MAR 29, 2021
Privacy Management

Privacy Management Overview

VIDEO | APR 07, 2021
Privacy Management

Privacy Management Demo

VIDEO | APR 07, 2021
Privacy Management

DataGuidance Demo

Onetrust All Rights Reserved