From Tracking to Trust: Replacing Third-Party Cookies
45 Mins June 16, 2021 11am EDT | 4pm BST
Replacing Third-Party Cookies
The loss of third-party data sources that rely on tracking activities means that marketers need to rethink their strategies. To prepare for the end of third-party cookies, marketers should start with first-party data.
What is first-party data?
First-party data is data that is provided by, and directly collected from, your audiences (prospects and customers). To collect first-party data, you have to start with trust between your brand and your customers.
What You’ll Learn
In this webinar, we’ll review what’s happening with third-party cookies, what marketers should know about first-party data, and strategies to earn trust with your audience.