Webinar

RIP Third-Party Cookies: How to Prepare, and Why You Still Need a Cookie Banner

Wednesday, January 20, 2021 | 11:00 am EST | 4:00 pm GMT

In early 2020, Google announced that they join a growing list of browsers to stop the use of third-party cookies. But let’s make one thing clear: the end of third-party cookies is not the end of cookie banners or consent management platforms (CMP).

 

With the removal of third-party cookies, organizations will still need a cookie banner or CMP in place to comply with regulations and capture consent for other types of cookies and tracking technologies. Additionally, marketers, publishers and advertisers will need to experiment with other diverse strategies to maximize addressability and personalization without relying on third-party cookies. 

 

Join this webinar to understand the industry’s concern with entering a world without third-party cookies, why organizations will still need a cookie banner or CMP, and how organizations can pivot their strategy to continue to understand their audience, deliver personalization, and future-proof revenue for the next generation of the ad tech ecosystem.

 

By clicking register I confirm that I have read, understood and accepted the OneTrust Event Registration Terms: https://onetrust.com/legal/OneTrust-Event-Registration-Terms-2020.pdf

Register for Event

(Important: event info will be sent to this email address.)

I'd like email updates on local privacy events and news, resources and products to stay connected with my community. Unsubscribe at any time. *

I'd like to learn more about OneTrust*

How would you like us to contact you? *

By clicking register below I confirm that I have read, understood and accepted the
OneTrust Event Registration Terms.

Privacy Notice

You can learn more about how we handle your personal data and your rights by reviewing our privacy notice.

Onetrust All Rights Reserved