COOKIE CONSENT

The crumble of third-party cookies: How to prepare in 2022

Privacy is the next frontier for brand differentiation, led by a trust-centric approach to customer experience. Marketers face a wave of challenges in 2022 as new and evolving legislations are driving the rapid deprecation of third-party cookies, all while consumers are demanding personalization and transparency from brands.

As a result, we will see organizations building new business models around trust (Trust Centers) to ensure they are collecting consented first-party data, honoring their customers’ preferences, and empowering audiences to manage their own data privacy and engagement experience.

Watch this on-demand webinar to learn how your organization can leverage smart preference management to overcome the deprecation of third-party cookies. You’ll also see a short product demo of our first-party data solution!

You will learn how to:

Collect customer preferences, consent, and first-party data from collection points and preference centers
Centralize that data into a signal source of truth
Leverage that data to drive personalization, segmentation and ultimately drive better campaigns

Cookie Consent Consent & Preferences Webinar

Your partner in trust transformation

Privacy Matters

Our privacy center makes it easy to see how
we collect and use your information.

Your privacy

When we collect your personal information, we always inform you of your rights and make it easy for you to exercise them. Where possible, we also let you manage your preferences about how much information you choose to share with us, or our partners.

The crumble of third-party cookies: How to prepare in 2022

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