The Crumble of Third-Party Cookies: How to Prepare in 2022

Resource Consent and Preferences Cookie Consent Cookies

Privacy is the next frontier for brand differentiation, led by a trust-centric approach to customer experience. Marketers face a wave of challenges in 2022 as new and evolving legislations are driving the rapid deprecation of third-party cookies, all while consumers are demanding personalization and transparency from brands. 

 

As a result, we will see organizations building new business models around trust (Trust Centers) to ensure they are collecting consented first-party data, honoring their customers’ preferences, and empowering audiences to manage their own data privacy and engagement experience. 

 

Join this webinar to learn how your organisation can leverage smart preference management to overcome the deprecation of third-party cookies. You’ll also see a short product demo of our first-party data solution!  

You will learn how to: 

  • Collect customer preferences, consent, and first-party data from collection points and preference centers 
  • Centralize that data into a signal source of truth 
  • Leverage that data to drive personalization, segmentation and ultimately drive better campaigns 

Speakers

The speaker Alex Cash's profile image
Alex Cash

Director of Strategy, Preference Choice

OneTrust

The speaker Kenta Barrett's profile image
Kenta Barrett

Solutions Engineer

OneTrust

Watch Video

Note: All fields marked with * are required

I’d like email updates on local events, news, resources and products to stay connected with the OneTrust community. Unsubscribe at any time.

I’d like a solution expert to provide product information or show me a custom demo of the OneTrust platform

How would you like us to contact you?

Privacy Notice

You can learn more about how we handle your personal data and your rights by reviewing our privacy notice.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Onetrust All Rights Reserved