Third-Party Cookies Are Ending: What Does This Mean for Your Website?
Google recently announced it has extended its plan to deprecate third-party cookies from the Chrome browser to 2023. Although an extension has been put in place, other browsers like Safari and Firefox have already implemented some blocking against third-party tracking cookies, further emphasizing that it’s never too early to start your plan of action for when third-party cookies are totally removed. But the end of third-party cookies is NOT the end of cookie banners (also known as consent management platforms, or CMPs).
It’s important to understand how the deprecation of third-party cookies could impact your website and its CMP. This way, you can make the necessary changes before third-party cookies phase out.
In this 45 minute webinar, we dive into the concerns around entering a world without third-party cookies, how this change will impact your website and tracking abilities, and the importance of implementing a CMP that runs on first-party cookies.
If you would like to learn more about how OneTrust can help your organization prepare for the transition away from third-party cookies and deliver the personalization that drives measurable results and a loyal customer base, visit our solutions page or connect with a team member.