Valid Proof of Consent: How to Cultivate Trust & Demonstrate Compliance
Data, trust, and compliance are three big focus areas for businesses. Obtaining consent from your audience is critical to executing sales and marketing activities in a privacy-centric way – and so is proving you’ve obtained that consent. Consent matters not only for staying compliant with global privacy regulations, but also for establishing a relationship of trust between your brand and your customer base.
Watch this webinar recording for marketers, privacy professionals, and data managers to learn how obtaining valid proof of consent is key to acquiring and using sales and marketing data ethically.
Key Takeaways
- Learn how to empower your business to be an industry leader in customer trust and compliance
- Discover the value of expanding your marketing-consented database
- Gain an understanding of how to properly demonstrate regulatory compliance with records of consent
Speakers
Zachary Faruque
Product Offering Manager
OneTrust PreferenceChoice
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