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DIGITAL PRIVACY EXPERIENCE SUMMIT Series

The Digital Privacy Experience Summit brings together privacy, marketing, and technology teams to discuss the complex challenges businesses are facing in 2022, and how they are turning trust into a competitive advantage. Register now for the event full of exciting speakers, fireside chats, and in-person happy hours!

The expanding regulatory environment, evolving data and technology landscape, and increase in consumer awareness around data are impacting brands around the world. How can brands and publishers use privacy as an essential element of consumer trust, and drive responsible privacy practices that power great experiences?

The Digital Privacy Experience Summit brings together privacy, marketing, and technology teams to discuss the complex challenges businesses are facing in 2022, and how they are turning trust into a competitive advantage. Register now for the event full of exciting speakers, fireside chats, and in-person happy hours!

Agenda

Redefining Brand Equity and Trust: Blazing a Trail Forward in 2022

Speaker Lisa Campbell

Privacy is the next frontier for brand differentiation, led by a trust-centric approach to customer experience. Marketers, privacy, and tech teams face a wave of challenges in 2022 as new and evolving legislations are driving the rapid deprecation of third-party cookies, all while consumers are demanding personalization and transparency from brands.   

OneTrust is focused on helping businesses meet consumer expectations with our platform of trust. Join this keynote hosted by Lisa Campbell, Chief Marketing Offering, to learn how incorporating strategic consent and preference management into your business strategy can help ensure your teams are: 

  • Building trust by ensuring transparency with your customers on what data your business is collecting and why 
  • Expanding your marketable database through consented first-party data capture; 
  • Honoring customers’ preferences through marketing and data platforms; 
  • Empowering audiences to manage their own data privacy and engagement experience, all while enabling your marketing teams to drive increased ROI 

 

Building a Powerful Digital Experience Strategy with Deloitte and Okta

Speakers Daniel Frank (Principal at Deloitte), Jake Randall (VP CIAM), and Alex Cash (OneTrust)

Digitization and data-driven marketing accelerated this year, causing companies to re-think their digital strategies. Privacy, marketing, and tech teams are faced with a unique set of challenges to comply with new regulations and adapt to changes in technology. 

It’s never been more important to provide customers with the right experience at the right time, and building that knowledge through consent, preferences first-party data is becoming more critical with every new regulation and the ever-increasing demand for data privacy. How can companies deliver a seamless, cross-channel, cross-device experience that honors consumer privacy choices? 

Join this session with Deloitte, Okta, and OneTrust to learn best practices for: 

  • Collecting and managing data in a privacy-safe manner; 
  • Integrating consumers across vendors in real-time for effective activation
  • Building trust, serving the right experiences, and showing your consumers that you’re listening to their choices. 

More sessions coming soon!

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