What Comes After Cookies? Preparing for Life After Third-Party Cookies
What comes after the end of third-party cookies? Marketers, advertisers, and publishers have long relied on third-party cookies for tracking, data collection, and ad personalization and targeting. As browser providers move to offer more transparency, third-party cookies are being deprecated.
In this session, we review the timeline for third-party cookies and the current privacy landscape and ecosystem that is driving the changes. We also cover the opportunity for quality first-party data collection and strategies for building trust with your audience.