Next Steps in a Cookieless World

What does a cookieless world look like for marketers and advertisers? The elimination of third-party cookies in 2023 presents challenges for creating hyper-targeted, measurable campaigns. OneTrust can help your organization deliver the personalization that drives measurable results and a loyal customer base.

Provide Better Transparency

As third-party cookies are deprecated, the most valuable component to your work will be building trust with customers through transparency and a better understanding of what they want.

Offer a Clear Value Exchange

Building authentic relationships starts with clear value exchange, asking customers for the right data at the right time and being transparent about the benefits and considerations of providing that data.

Discover New Audiences

Implement more advanced authentication strategies that support retargeting and suppression, such as choosing a market identifier that integrates with your consent and preference centers.

 

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