Today OneTrust launched a free tool for you to build and deploy an IAB Transparency and Consent Framework v2.0 (TCF 2.0) CMP for free and in just a few steps.
Publishers and privacy pros rely on consent as the legal basis for delivering user’s targeted advertising under the General Data Protection Regulation (GDPR).
Consent management providers (CMPs) help collect valid consent, and share that information with approved ad tech vendors. IAB TCF-approved CMPs like OneTrust ensure this consent is collected and shared in a compliant manner.
In order to remain compliant, all CMPs must upgrade to TCF 2.0, the second iteration of the IAB’s framework, before June 30. OneTrust’s free TCF 2.0 CMP Builder helps publishers of all sizes seamlessly make the switch.
The TCF 2.0 CMP Builder comes auto-populated with the IAB’s approved vendor list. The code will always pull from the most updated list of vendors, even if that changes after you’ve built your banner.
The TCF 2.0 CMP Builder works in a few simple steps:
- Select your preferred IAB-specific banner, preference center layout and color scheme
- Customize your preference center content for purposes and IAB stacks
- Decide if you want to show the notice to a global audience, or just those in the EU
- Paste your code snippet into your website
In just a few minutes, publishers and privacy pros can build, customize and deploy an IAB-compliant banner that meets the TCF 2.0 framework requirements.