About Google Tag Manager
Google Tag Manager and OneTrust
Google Tag Manager integrates with OneTrust's Consent and Cookie Compliance modules. With Google’s Consent Mode, OneTrust customers can configure the behavior of tags based on the consent granted to get the best quality data and easily maintain compliance.
Because Google recently integrated its ad systems with the IAB Transparency and Consent Framework (TCF), this solution is for those that are not leveraging TCF 2.0. For companies actively using the framework, Google’s ad systems will continue to read and respect the Transparency and Consent String.
Google’s Consent Mode applies to the following products deployed using either the global site tag (gtag.js) or Google Tag Manager (GTM)
- Google Ads
- Google Analytics
- Conversion Linker