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Google Tag Manager

Tag management made easy.

About Google Tag Manager

Google Tag Manager is used to track JavaScript and HTML tags used for website analytics. Manage all your website tags without editing code. Google Tag Manager delivers simple, reliable, easily integrated tag management solutions— for free.


Google Tag Manager and OneTrust

Google Tag Manager integrates with OneTrust's Consent and Cookie Compliance modules. With Google’s Consent Mode, OneTrust customers can configure the behavior of tags based on the consent granted to get the best quality data and easily maintain compliance.

Because Google recently integrated its ad systems with the IAB Transparency and Consent Framework (TCF), this solution is for those that are not leveraging TCF 2.0. For companies actively using the framework, Google’s ad systems will continue to read and respect the Transparency and Consent String.

Google’s Consent Mode applies to the following products deployed using either the global site tag (gtag.js) or Google Tag Manager (GTM)

  • Google Ads
  • Floodlight
  • Google Analytics
  • Conversion Linker


Google Privacy
Google Contact / Support



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