On Demand

Consent Rate Optimization Overview

2 mins | April 8, 2021

Video Consent and Preferences

With Consent Rate Optimization, companies can advance their consent management platform (CMP) by personalizing user experiences while respecting consumer privacy. Take advantage of Consent Rate Optimization to maximize consent rates through A/B testing, reduce consent fatigue by authenticating consumers across devices and browsers, and deliver the right consent experience consumers using granular logic based on attributes and behavior – all while complying with major regulations, including GDPR, CCPA and LGPD, as well as frameworks from the IAB and DAA.

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