Optimizing Your Cookie Banner to be Performant, Compliant & Effective
45 minutes | June 10, 2021 at 11am EDT | 4pm BST
The past few years have ushered in a new era in the world of data collection. Companies of all sizes are facing a dilemma – complying with privacy regulations while balancing the level of privacy control and personalization demanded from users.
Though companies may see consent as a hurdle, it’s turning into one of the most powerful competitive advantages. Today, in order to assess campaign effectiveness, target audiences effectively and deliver dynamic experiences, companies need to respect user’s privacy, provide transparency and experience while implementing strategies to maximize opt-ins. Additionally, it’s important to roll out a consent management platform (CMP) that provides fast load times, is optimized for SEO and has automated change management.
Join this webinar to hear from OneTrust experts to uncover best practices to roll out a dependable CMP that positively impacts digital properties and maximizes consent rates through a/b testing and cross-domain/device consent– all while complying with major regulations.