Privacy Pros Guide to Digital Adtech Series: Around the Globe
1 hr Thursday, May 6, 2021 | 10 AM EDT, 3 PM BST
Digital marketing and advertising are key components of any successful global marketing campaigns. However, companies must now balance marketing goals with new global privacy regulations and more privacy-aware consumers. Organizations must ensure they’re keeping up with the latest cookie and tracking technology requirements while continuing to support consumer choice and transparency.
Join us for the second event in our expert panel series. This session will focus on the global landscape, and is designed to help your organization understand the ever-expanding opportunities and potential landmines associated with tracking technologies. We’ll explain the tools necessary to support a successful, global marketing campaign, while meeting compliance and consumer privacy needs.