What is Preference Management?

In today’s modern privacy landscape, marketers much evaluate consent practices, data collection, and how to honor audience expectations and preferences. There is a lot to address to meet compliance requirements and customer expectations, but there is also opportunity to build trust, honor audience choices, and deliver on a brand promise around privacy — that is where preference management comes in!

In this webinar recording, we explore preference management strategies, transparent user experiences designed to build trust, and how to get started.