A collaborative approach to IAB TCF 2.2 compliance
Build an advertising ecosystem where consumers, publishers, and vendors can connect seamlessly to increase transparency.
Respect privacy rights and create personalized experiences focused on transparency, choice, and trust with out-of-the-box templates that help you meet all user interface requirements while customizing language, layout, and branding.
Search and filter vendor list sourced directly from IAB without leaving the product and manage purposes in bulk or by individual vendor. You can even block non-compliant vendors.
Enable customers to choose communication and privacy options that fit their needs by easily configuring stacks inclusive of purposes and features with checkboxes that provide consent choices at the appropriate layer.
Compliant omni-channel automation: How to be a responsible marketer?
As an ad tech vendor, you’re responsible for doing what’s best for the business, which means respecting the consent and preferences of your audience. Explore the below FAQs to learn more about IAB TCF 2.2.
The Transparency and Consent Framework (TCF) was created by Europe’s Interactive Advertising Bureau (IAB) to help businesses and vendors who engage in digital advertising comply with the General Data Protection Regulation (GDPR) and the ePrivacy Directive. It provides technical specifications and legal guidance for “legitimate interest” data collection.
This iteration of the TCF now covers publishers as well as ad tech vendors. It clarifies the legal basis for processing data, gives end users greater transparency by defining granular processing purposes, and the ability to convey their right to object the use of their data directly to consent management platforms.
Our consent management platform provides benefits for each stakeholder. It gives consumers more choice and control of their personal data with options to grant or withhold consent and provide their right to object while allowing publishers to build collaborative relationships with ad technology partners. It also gives ad tech vendors the power to build an advertising ecosystem where consumers, publishers, and vendors can connect seamlessly.
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