Introducing the New OneTrust Brand

Introducing the New OneTrust Brand

Lisa Campbell
OneTrust Chief Marketing Officer
October 12, 2022

Green gradient background

Since our founding in 2016, OneTrust has experienced extraordinary growth.  We’ve expanded our team, elevated our products, and, in the process, created something entirely new – the world’s first Trust Intelligence Platform. This new category of technology encompasses privacy, data governance, GRC, ethics, and ESG, because we believe what’s good for society is good for business. While our company has evolved significantly over the past six years, our brand has not – until now.

Today, OneTrust is entering an exciting new chapter in our business evolution by modernizing our logo and brand identity. We built the OneTrust brand by creating an expansive portfolio of products, developing the most widely-recognized global trust community, and partnering with more than 12,000 customers. Our new brand identity honors our past while also ensuring it can scale for the OneTrust of tomorrow. 


On-demand webinar coming soon...


The idea that the best way to build trust is by creating more opportunities to earn it, fueled our vision. The result is a future-focused brand that balances creativity and usability. Here’s what’s new: 

The OneTrust logo

The changes to our logo represent the next era of our company as the market-defining leader in Trust Intelligence. The new and improved wordmark is a darker green and a heavier, fully-lowercase font, that is more accessible. While our logo is now lowercase, our company name is still OneTrust. 


The onetrust logo


Our new colors

Color plays a vital role in expressing the OneTrust brand. We are a green-first brand, so we refreshed our primary color to be darker and more contemporary. We’ve also expanded our color palette to give us more flexibility and accessibility.



Graphic showing swatches of onetrust brand colors


Our new visual system

We took the time to elevate our visual system to be original and approachable. The new iconography, graphics, and illustrations were created exclusively for OneTrust, and the custom illustrations depict scenes of modern life. This new approach will make abstract concepts like trust become more tangible for our audiences. 


A sample of icons in the new onetrust brand style on a green background and on a white background

Illustration of a futuristic city with modern buildings, transportation and people that shows our new branding style


Today we celebrate this milestone, but our work doesn’t stop here. You will see many more exciting changes over the coming months. We look forward to continuing to grow with you!

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