With the unprecedented health and economic situation unfolding across the globe, 30 major California and national trade associations, including the Association of National Advertisers (ANA), sent a letter to California Attorney General Xavier Becerra asking him to delay the enforcement date of the California Consumer Privacy Act (CCPA) to January 2, 2021. With an expected enforcement date of July 1, 2020, these trade industry organizations are concerned that COVID-19 is going to prevent businesses from developing fully compliant CCPA privacy programs.
In the letter sent to AG Becerra, the trade associations argue that with employees and organizations focused on dealing with the current health crisis, their CCPA compliance efforts are going to be hindered during this difficult time. Companies are working to implement mandatory work-from-home safety measures in order to stop the spread of the virus. This results in individuals who are responsible for creating and building a compliant privacy program unable to be present at the office to push for CCPA compliance.
According to the ANA, “Developing innovative business procedures to comply with brand-new legal requirements is a formidable undertaking on its own, but it is an especially tall order when there are no dedicated, on-site staff available to build and test necessary new systems and processes.”
These organizations feel that time is of the essence as businesses are facing more challenges to develop consistent and workable compliance processes for consumers before the July 1, 2020 enforcement date.
In addition to the attempts to get privacy programs up to speed, the AG’s proposed CCPA regulations are still not finalized. As more businesses must deal with the repercussions of COVID-19, the encroaching deadline of the CCPA could place businesses in a difficult position.
You can read the trade associations’ full letter to AG Becerra here.